Things I do well.
I build websites for service businesses, founders, e-learning platforms, and brands that need their site to actually do something: book calls, rank in search, convert visitors, look sharp.
Conversion-Focused Business Sites
Built to earn work, not just sit there looking pretty.
For founders, consultants, clinics, and anyone whose website needs to actually do something. I understand trust signals, user psychology, and how to structure a site so visitors act, whether that means booking a call, submitting a form, or buying. Clean architecture, fast load times, and website content designed to turn visitors into enquiries.
E-Learning & LMS Platforms
Complex systems made navigable.
Moodle, Articulate 360, LearnDash, custom course architectures, multi-tier partnerships. I have shipped systems delivering CPD across the UK and India, with partner architecture connecting NHS institutions and Royal Colleges. Multi-level course taxonomy, learner dashboards, and institutional partner pages that scale without bloat.
Custom Websites
Built to last, not just to launch.
WordPress, hand-coded HTML/CSS, or React. Whichever serves your brief and whichever serves you in three years, trends included, but never trend-dependent. No theme bloat, no mystery plugins, no technical debt handed to the next developer who touches it.
Brand & UI Systems
From first logo to design tokens.
Logos, colour systems, typography, design tokens. Pixel-perfect Figma to code without the usual cold war between designers and developers. Whether you need a brand from scratch or a design system for a team of ten, the output is always production-ready.
AI-Augmented Builds
Agency output on a freelancer timeline.
Tight deadline, studio-level quality expectations, freelancer budget? My modern AI workflow ships three to five times faster than traditional builds without compromising on quality. The craft is still there. In fact, it's better. The AI just compresses the time between idea and execution.
From brief to brilliant.
Tap any node to explore each step.
If something here clicked,
say hi.
If you're hiring, recruiting, or want to chat about something you're building, drop me a line. I read every email.